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IDC Smartphone Forecast Is Bullish For Apple
IDC also put out some numbers of interest to investors on both sides of Apple (AAPL), long or short. They see sales of iPhones rising to 179.9 million units in 2014, about a 20% gain over 2013 in parallel with the market growth. The forecast is significant since it suggests Apple's share losses are over. As I set out in an earlier article on SA, the 'premium' end of the market in 2013 was about 300 million units and Apple had about a 50% share. The IDC forecast for 2014 implies the premium segment will grow lock-step with the market as a whole and Apple will keep its 50% share.
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